UPM RFID, Partners Put RFID Technology to Work to Transform Customer Marketing and Operational Processes

UPM RFID is joining with CustomerIn Systems, Infratab, Overheer Systems and XtremeSignPost to “put RFID to work” at the ninth annual RFID Journal Live! Conference to be held April 12-14, 2011, at the Orange County Convention Center in Orlando, FL.

UPM RFID will showcase new UHF products including UPM Belt, UPM DogBone and UPM ShortDipole inlays designed for demanding supply chain and logistical applications, as well as UPM Web and UPM MiniWeb inlays designed for apparel applications where items need to be placed in close proximity of each other. In addition, the company will also be displaying its UPM BullsEye, UPM RaceTrack and UPM MiniTrack NFC inlays.

At RFID Journal Live! the partners will demonstrate how industry companies can use RFID technology to optimize critical customer-facing and operational processes, create value-added services and gain unprecedented insights into user behavior. Visitors to UPM RFID’s booth (318) will see how RFID systems and UPM RFID inlays can:
• Transform both restaurant dining and retail shopping into an extended marketing experience using CustomerIn Systems software, Google Nexus S NFC phones and RFID-tagged items. Diners can use NFC phones to scan RFID-tagged table tents and menus for more information on meal options. Meanwhile, CustomerIn Systems’ retail marketing application allows shoppers to access product demos and other features by touching phones to tagged items, while empowering retailers with analytics they can use to enhance merchandising.
• Track the quality and freshness of perishable goods with Infratab Freshtime RFID tags and software, enabling brands and retailers to increase product quality, reduce waste and analyze events throughout the cold chain.
• Automate inventory management for retail apparel and footwear using Overheer Systems’ Reflect solution. The system provides retailers with item-level insights into stock availability they can exploit to drive merchandise sales.
• Promote and share consumer experiences through SMS, instant messaging, email and social networks. XtremeSignPost’s patented technology uses RFID-enabled cell phones to retrieve, display and share photo, video and music files from personalized RFID-tagged commercial products.